Hi there! We’re Haley and Jonas, the husband-and-wife team behind NanoLua.
Like so many small businesses, ours started as a side hustle during the pandemic when we suddenly found ourselves with a little extra time on our hands. What began as a fun experiment quickly grew into something much bigger: our laser-cut and engraved products took off on Etsy, and by Fall 2021, we were able to leave our day jobs and dive into NanoLua full-time.
While we still love our Etsy storefront, we now also share our creations on TikTok, Instagram, and here on our own website. Each piece is meticulously handcrafted and made-to-order right in our Arizona-based workshop, starting from raw wood and acrylic and brought to life using our laser cutting and engraving machines.
From the very beginning, our goal has been simple: to create meaningful, high-quality pieces while providing a seamless and personal customer experience. Every order is handled with care— we personally oversee everything from the initial design and material sourcing to final assembly, packaging, and shipping.
Our commitment to craftsmanship is reflected in over 50,000 verified sales and 10,000+ positive reviews on Etsy, and we couldn’t be prouder of the relationships we’ve built with our amazing customers.
When we’re not in the shop, you can usually find us chasing our two kids around the backyard, spending time with family, or sketching ideas for our next creation!
Meet Our Team
We’re thrilled to share that NanoLua has grown beyond just the two of us!
In the summer of 2024, we welcomed our first full-time employee, Daniel, who is the Director of Daily Operations here at NanoLua.
Daniel has been part of the NanoLua family since 2021, and we honestly couldn’t do it without him. He keeps our workshop running smoothly—operating the laser machine, assembling products, and making sure every order is packaged perfectly.
During our busy holiday season, we also bring on seasonal employees and artisans to help us keep up with the demand.
Each member of our small but mighty team shares our passion for quality and care, and together we make sure every product leaving our shop is something we’d be proud to give as a gift ourselves.
A Little Bit About Us
Our Values & Beliefs
At NanoLua, we believe in creating products that are meaningful, lasting, and made with care. Every piece we make is handcrafted with integrity, creativity, and attention to detail.Here's what sets us apart
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Attention to Detail
We make each piece the way we would want it for ourselves—never cutting corners, always ensuring your order is crafted with care and precision. No detail is left undone!
Top-Notch Customer Service
We believe in human-to-human interaction. Treating people right is what got us here, and we’ll do everything we can to make your experience smooth, joyful, and hassle-free.
Honesty & Integrity
We always choose the right path over the easy path. Our work is full of integrity, honesty, and transparency, so you can trust that every product and every interaction comes from the heart.
Responsible & On Time
We take deadlines seriously. Whether it’s the holidays, birthdays, or other special events, we make sure your order arrives on time and as expected, so you never have to worry.
Keeping Handmade Artistry Alive.
In today’s world, it’s easy to find mass-produced items, AI-generated designs, and dropshipped products everywhere—but at NanoLua, we believe in the irreplaceable value of human hands and creative minds. Every ornament, sign, and gift we make is crafted with skill, care, and intention, reflecting the time, thought, and heart that only real artisans can provide.
By choosing handcrafted pieces, you’re not just buying a product—you’re supporting genuine craftsmanship, ethical creation, and the artists behind the work. We take pride in keeping traditional, high-quality handmade artistry alive in an age of shortcuts and automation.